You Can't Google Your Way Into the World's Best Wine Collections
But you can work with someone who's been inside them for 20 years – Johnny Medawar
Johnny Medawar
has something most wine “experts” don’t: actual relationships with the people who make the wines worth having.
Real relationships. The kind that get you invited to private cellars across the world’s finest wine regions. The kind built over two decades of working directly with producers.
For twenty years, he’s been the person collectors call when they need proper guidance—not generic recommendations, but advisory that starts with understanding what you’re actually trying to achieve.
What Johnny Medawar Actually Knows
Twenty years across the world’s finest wine regions means he
knows which vintages are drinking beautifully right now (not
just which ones Wine Spectator scored high).
He knows which producers are undervalued before the
market catches up. He knows what’s worth cellaring and what
you should drink tonight. More importantly, he knows how to
map your actual objectives investment, drinking pleasure,
legacy building to the right wines.
Who Johnny Medawar Actually Knows
Why This Actually Matters
The Advisory Approach
This isn’t transactional advice. Johnny Medawar doesn’t start with wine
recommendations. He starts with understanding where you are in your
wine journey and where you’re trying to go.
What are you actually trying to achieve?
Building a serious collection? Accessing specific producers?
Creating a legacy cellar? Making wine part of your investment portfolio?
Understanding what you want to drink versus what you want to own?
Only after understanding your individual objectives does the guidance
become specific. This is advisory that maps your goals to the right
relationships, the right allocations, the right opportunities.
- DEFINING YOUR COLLECTION STRATEGY BASED ON YOUR ACTUAL OBJECTIVES
- GETTING ACCESS TO SPECIFIC PRODUCERS ALIGNED WITH YOUR GOALS
- UNDERSTANDING INVESTMENT-GRADE OPPORTUNITIES IN CONTEXT OF YOUR PORTFOLIO
- NAVIGATING MAJOR WINE REGIONS WITH CLEAR PURPOSE
- ORGANIZING PRIVATE ESTATE VISITS THAT ADVANCE YOUR OBJECTIVES
- BUILDING A COLLECTION THAT REFLECTS WHAT YOU VALUE, NOT WHAT'S TRENDY
"Johnny Medawar organized for me to travel to Bordeaux to visit the wineries and producers I'm particularly
interested in, as well to view my collection in their storage facilities. I was super impressed with
the whole experience and really couldn't recommend his expertise and passion more—they're
unmatched."
— Alexander, Switzerland
Begin Your Wine Journey
Start the Conversation
About Johnny Medawar
- 20+ years in fine wine, working with collectors and HNWI globally
- Paris ESG Business School graduate
- Former Domain Communications Director for Château Marsyas and Domaine de Bargylus
- Deep specialist knowledge across major wine regions including Burgundy, Bordeaux, and beyond
- Based in Geneva, working with collectors worldwide
- Direct relationships with prestigious estates across the world's finest wine regions
- Organizes exclusive vineyard tours and private producer meetings
- Focuses on mapping individual objectives to the right wines, producers, and opportunities
About Johnny
- 20+ years in fine wine, working with collectors and HNWI globally
- Paris ESG Business School graduate
- Former Domain Communications Director for Château Marsyas and Domaine de Bargylus
- Deep specialist knowledge across major wine regions including Burgundy, Bordeaux, and beyond
- Based in Geneva, working with collectors worldwide
- Direct relationships with prestigious estates across the world's finest wine regions
- Organizes exclusive vineyard tours and private producer meetings
- Focuses on mapping individual objectives to the right wines, producers, and opportunities
Access Is By Invitation
Johnny Medawar works with a select number of collectors who are serious about building
meaningful wine collections aligned with their individual objectives
